...For Jeroen and Robin, this was the moment when everything came together: Jeroen’s experience as a (former) football player and coach, Robin’s passion for fashion and lifestyle, and Sem’s entrepreneurial drive. Where many young athletes’ dreams end on the field, Sem wanted more – he wanted to build something lasting, something of his own.

His wish to start a business as a teenager and offer products became the catalyst for his parents to roll out his dream professionally. Instead of seeing Sem’s plans as “too big” or “too early,” they chose to take him seriously and build together on a family business that unites the power of sports, fashion, and entrepreneurship.

This is how TRYBB was created: not just a sports and lifestyle brand, but also a platform that inspires young athletes to dream big – whether that’s on the field, in the gym, or as an entrepreneur.